| Unified
** Dedicated ** Reliable. Welcome to the world of Reliable Tire Distributors.  As one of America’s oldest and largest
tire distributors, Reliable Tire is proud of our 51-year heritage of serving America’s finest tire dealers. Our dedication is to the continued success of the
independent tire retailer and regional wholesaler.Mission: Serving America’s Finest Tire Dealers. Our mission is to support the ongoing success of the local independent tire retailer and regional wholesaler. Like the corner hardware store, these locally owned businesses are vital to the health and well being of every community. These are where many people would rather take their vehicle for service and tires. And these are the dealers we seek to make successful through our associate dealer programs, innovative marketing support, and a broad supply of world-class tire brands. Vision: Our growing family of dealers sees us as an expanding network of regional distribution centers. q Dedicated to their continued success q Serving their daily, “just-in-time” inventory needs q Offering innovative and world-class marketing programs q Providing the brands they need, at a price that’s less than they expect Our employees (we call them associates) see us as sizeable corporation with small company family feel that is… q Committed to their career goals and personal success q Valuing their input q Committed to our customers q Socially responsible q Focused on building the “Team Reliable” atmosphere q And… a great place to work! Our suppliers see us as a large distributor… q Committed to a innovative win/win/win business relationship – vendor, distributor, dealer q A strategic partner with a view to the future q The preferred tire distributor in the markets we chose to service q Fiscally conservative and financially strong q Multi-branded and multi-dimensional in our programs and services Core ValuesMaking our dealers successful is JOB #1 q We believe that supporting independent tire dealers and regional wholesalers is good for the community and good for business Our people are valued, respected, and empowered to get the job done q We will provide our employees with exceptional opportunities to prosper and grow, professionally and personally q We will seek to find, recruit, train, and mobilize men and women who seek excellence and advancement Internal unity is a key organizational building block q We believe in the exponential capability of teams q Fostering a true team atmosphere frees us up to focus on the customer’s needs, not ours Growth is one of the signs of a healthy business q We will seek to maximize the growth opportunity of all our locations q We will continue to explore opening new distribution centers in strategic regions that we chose Excellence in operations is the foundation for a strong and enduring company q We will foster a “continual improvement” attitude and process in every aspect of our business q We take pride in being simultaneously conservative and innovative in our operations and services Being a “vision-based,” forward-looking company is critical to future success q We will proceed from a strategic vision and a plan q We will progress with the “future” success of our dealers in mind Taking responsible care of our environment is essential to our nation’s future q We will be mindful of the practices and policies of our suppliers and seek to support that which is environmentally responsible |